Geschäftsmodell: Bloggen für Firmen
Posted on January 4, 2005
Filed Under | Comments Off
Business Blogging kann u.a. bedeuten, dass Dienstleister Blogs im Auftrag von Firmen aufsetzen und dann im Namen der Firma betreiben. Hierzu ein kleiner, schielender Blick nach USA.
Insideblogging.com ist so eine Firma. Sie wurde Dezember 2004 gegründet. Das Besondere an der Firmengründung durch Darren Barefoot und jeremy Writh ist die Vorgeschichte:
In November, 2004, Jeremy Wright put himself up for auction on eBay as a blogger to rent. Darren followed suit a couple of days later. We offered consulting and three months of blogging services to the highest bidder. The response was remarkable, with stories on CBS MarketWatch, the New York Times and the Washington Post. The breadth and number of the private enquiries were striking as well.The message was clear: the business world wants weblogs, and they want them now. So, we formed InsideBlogging, a blog consultancy. We talk to companies about integrating weblogs into their communications strategy, help them implement the technology and sometimes help them write content for their blogs.
Was bietet Insideblogging.com konkret an?
1. Talking to your organization about weblogs and how you can integrate them into their existing corporate communications and knowledge management infrastructure. = Beratung
2. We’ll set up your weblogs. = Implementation
3. If your organization doesn’t have the bandwidth or expertise to start blogging for yourselves, we’ll provide written content for your weblog. This content typically includes company news and events, tips and tricks about products and services, industry news and opinion pieces. = Bloggen im Fremdauftrag
4. Call us a blog clippings agency. As the Cluetrain Manifesto teaches us, ‘markets are conversations’. Right now, some of the 5 million bloggers out there are talking about your company. Do you know what they’re saying? = Monitoring bzw. Business Intelligence
Und die Referenzen?
1. InsideBlogging has been asked to raise InksPress’s profile in search engines as well as to show how blogs can benefit the promotional products industry by building customer loyalty and establishing InksPress as a thought leader in their industry.
2. InsideBlogging implemented a weblog for Rococo, a developer of wireless and mobile technology. Rococo uses their blog to offer expert opinions and industry news to their readers.
3. Recruiting.com …. provide job-seekers with industry news, job-hunting tips and potential opportunities.
4. InsideBlogging set up eBizBlog to help eBC communicate with its members in Western Canada.
Angestellte? Ja, Blogger mit Vorgeschichte natürlich >>