Boeings Blog als Verkaufsunterstützung
Posted on October 16, 2005
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Randy’s Journal (about: As vice president of marketing for Boeing Commercial Airplanes in Seattle, Randy is always meeting with experts, analysts, and airline customers, and talking with aviation and business media) wurde damals nicht besonders gut aufgenommen, doch mittlerweile ist es mE recht gut akzeptiert in der Blogosphere.
Im Interview auf Anchorage Daily News – über das Blog – kommt ein interessante Ansatz heraus, den ich eigentlich so nicht erwartet hätte, da die Entscheidung zum Bezug eines Fliegers auf einer völlig anderen Ebene abläuft, dachte ich.
Baseler already travels the globe talking up Boeing’s emphasis on smaller passenger jets taking passengers from home to final destination, vs. big hub-hopping Airbuses, with passengers dispersing for the last legs of their voyages. “He makes a lot of presentations, to media, prospective clients, government officials,” Condelles said, “but there’s no way he can be everywhere at once.” The blog, he said, “helps Randy expand his reach.” As part of its bid for blogger credibility, the company avoids overt self-promotion, doesn’t have a link to the site from its corporate home page, and aims to post information not available elsewhere to keep visitors coming back, Kvanosky said….
“If you’re a customer deciding between an Airbus product and a Boeing product,” Condelles said, the blog is a place to come and review Baseler’s arguments. “Maybe it tips you a little in your decision making.