Angst vor Bloggern: Was tun dagegen?

diese Tipps gefallen mir ganz gut, so einfach sie sich dahinschreiben, so schwer wird es manchen Unternehmen fallen, diese auch zu realisieren: 1. Create quality products and services. 2. Sell what you advertise. 3. Make certain your products and services do what they claim to do. 4. Fully test and study your products and services […]

Wer hat Angst vor’m Blog?

prima Artikel in der Financial Times, der treffend das Dilemma der Unternehmen zeichnet: On the one hand, avoiding the blogosphere altogether seems a bad idea. Kryptonite, a maker of bicycle locks, was caught flat-footed last year when an enterprising blogger discovered he could pick his expensive Kryptonite lock with the end of a plastic pen. […]