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Wer hat Angst vor’m Blog?

Posted on November 6, 2005
Filed Under | 4 Comments

prima Artikel in der Financial Times, der treffend das Dilemma der Unternehmen zeichnet:

On the one hand, avoiding the blogosphere altogether seems a bad idea. Kryptonite, a maker of bicycle locks, was caught flat-footed last year when an enterprising blogger discovered he could pick his expensive Kryptonite lock with the end of a plastic pen. Kryptonite’s lack of a significant blog of its own meant it had no efficient way to respond to the original blogger’s claim. A video exposing the lock’s vulnerability soon spread into the mainstream media.

On the other hand, companies that wish to engage with the blogosphere face an intractable credibility problem. Bloggers are an anti-establishment lot, and messages from big business are automatically suspect. In bloggers’ eyes, most companies’ attempts to insert themselves into online conversation come across as ham-fisted at best, and disingenuous at worst.

Aber, es ist eigentlich nicht sooo schwer, wenn man nur etwas Mut aufbringt und sich vorher überlegt, was man wie erreichen möchte. Dazu wird das Best Practice Beispiel IBM im Artikel angeführt.

via Webhosting Blog

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