SUN-Chef bescheinigt Sun-Blogs hohen Einfluss
Posted on January 6, 2006
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interessante Aussage vom bekannten SUN-Blogger Jonathan Schwartz (CEO).
Interviewed at the Syndicate conference, Jonathan Schwartz, President and COO of Sun Microsystems said that blogging had played a major role in the revitalization of Sun’s reputation. Like many other tech companies, Sun felt the backlash of the dot-com crash and has only recently started to recover. “Imagine a company that had e-mail the day it started 24 years ago. When blogs took off, there was never a discussion of whether we should do this … just how,” Schwartz said. … “Companies that fight transparency will confront a competitive deficit,” said Schwartz. “We’ve moved from the information age to the participation age, and trust is the currency of the participation age”, he said. “Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.”
via Micro Persuasion