Smell the Fear: Robert Scoble über Corporate Blogging
Posted on February 9, 2006
Filed Under | Comments Off
Interessantes Video von Robert Scoble und weiteren Experten anlässlich der LIFT-Konferenz in Genf. LIFT? LIFT is about teaming talented observers, explorers, and builders with people whose work depends on understanding current challenges and creative solutions presented by emerging technologies. Attendees will face cutting edge business models, bold predictions, radical thinking — ideas to inject into their own part of the planet. LIFT has a simple goal: connect people who are passionate about new applications of technology and propel their conversations into the broader world to improve life and work
Robert Scoble? Der Veranstalter (Konferenz LIFT, Genf) über Robert Scoble, falls Ihr den nicht kennt:
It is hard not to think of the scobleizer when you seek those currently moving things. Believe it or not, the guy has been given the keys of Microsoft public relations with the most critical community (in both senses of the word: the most unconvinced, and the most critic prone): the geeks. And by mixing tech-savvy comments, smart analysis and objective self-critics he has managed to not only change people’s view, but also mentalities inside the company. Did you realize that a single person’s attitude, when relayed by a blog, can spread that much?
Unbedingt den Vortrag anschauen, es lohnt sich allemal. Man erfährt viel über die Hintergründe des Corporate Bloggings, der Vor- und der Nachteile.